What Is Social Media Marketing?


Social media marketing is when Social Media is used to increase your brand awareness, build brand followership, get the right people to visit your website, and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs let them establish their brand and online presence on platforms where their target audience is present and active.

That sounds like a lot of business opportunities. Doesn’t it? Cool, so where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, etc.

The vital thing to know is that there are two parts to social media marketing. There are organic social media management and paid social media advertising services.

The best way to decide how to go about your social media marketing plan is to set your business and marketing goals first. And what you would like to get out of social media marketing in line with those business and marketing goals. So let’s talk more about that below.

How Can A Social Media Marketing Campaign Help My Business?

First, think about the high number of people that use social media. Now, think about the rate social media has grown (and continues to grow). You know that you are bound to find a percentage of your target audience on these platforms. Don’t you?

Social media marketing helps you put strategic content and social ads in front of the social media audience on social media – where they spend their time and consume social content. It gives you and your business valuable, extensive, and targeted exposure.

When you leverage social media marketing well, you maximize your reach, website traffic, and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as valuable action on your site. Typically, conversions are what you call the end goal you intend to achieve from your social media efforts.

This is why it’s crucial to determine your goals first, so you can plan your social media marketing accordingly to meet those goals!

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