What Is The Difference Between Social Media Marketing & Digital Marketing?

The most common misconception about Social Media Marketing and Digital Marketing, from our interactions with customers, is the unintended jumbling of the two concepts. One of them gets misunderstood as the other often. Honestly, if you are not into it, it can get confusing. But the answer is simple. Social Media Marketing is one of the services under Digital Marketing Services.

Digital marketing is a term for all the different digital marketing methods you can use to promote your brand or business online. Some digital marketing methods are social media marketing, SEO (search engine optimization), PPC ads (pay per click), email marketing, content marketing, etc.

So, social media marketing is just one working component under the digital marketing architecture.

Lhay Marketing and Technology is a results-driven full-service digital marketing agency. Our team comprises digital marketing experts. They know the tricks, nooks and crannies of digital marketing to help you meet and surpass your marketing goal.

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So, Is Being Active On Social Media Platforms Important To Your Business?

If you are on social media, you must have seen different posts by different businesses, and perhaps you interacted with a few of them – especially the brands or content you liked. Your target audience is not any different. They engage with creative brands and exciting social media content. But how do you foster these interactions with your target audience?

So, that is where social media marketing or promotion comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a compelling solid social media presence for your brand.

You might wonder, how important is social media for your business to give it any attention?

Well, let’s hear what the numbers say. Maybe we may gain some insight.

1. 66% of Facebook users say that they Like or Follow a brand on the social platform.

2. 90% of Instagram (IG) users say that they follow a business on the social network. It also means that IG users are keen on interacting with brands they like.

3. 74% of Facebook users say that they check their Facebook accounts every day.

4. 83% of Pinners have reportedly made a purchase based on the content they saw from brands on Pinterest.

5. 53% of Twitter users say they purchased a product they first discovered on Twitter.

6. 89% of online marketers confirm that Instagram has been a very effective social media platform for influencer marketing.

7. 77% of Twitter users say that they feel positive about a brand when it replies to their Tweet.

8. 90million LinkedIn users are senior-level influencers, while 63 million of them are in decision-making positions.

The numbers say it all! An effective social media marketing strategy plays a vital role in growing your brand and revenue indeed. And when we say an effective social media marketing strategy, it should be more than just publishing posts and creating social ads. It needs to be fresh, targeted, engaging and personalized to your brand. Our social media packages will help you surpass your sales goal.

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2 thoughts on “What Is The Difference Between Social Media Marketing & Digital Marketing?”

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